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Acceptance for a DAZN price increase
The survey compares DAZN price-increase retention intent between current subscribers and Gen Z — from certain loyalty to certain cancellation.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
09/15/2023
Survey country
Survey country
Germany
Sample
Sample
n=374 people who have a DAZN streaming subscription, compared to n=366 people interested in sports Top-2 (on a 4-point scale), n=100 GenZ (under 25 years)
Question
Question
You have indicated that you are a current DAZN subscriber. DAZN is implementing a price increase. Will you remain a DAZN customer despite the price increase or will you consider cancelling your subscription?