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Acceptance of selected advertising formats in sports streaming in a country comparison
The survey compares ad format acceptance in sports streaming across Germany, Netherlands, Spain and France — from virtual pitch-side ads to mid-rolls.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/24/2026 - 04/25/2026
Survey country
Survey country
Germany, France, Netherlands, Spain
Sample
Sample
Total n=4,860 people interested in sports (top 2 on 4-point scale), with n=1,228 from Germany, n=848 from the Netherlands, n=1,462 from Spain and n=1,322 from France
Question
Question
Which of the following advertising formats do you accept in sports streaming? (multiple answers possible; aided answers)