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Acceptance of sports sponsorship at the Tour de France
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=778 people interested in cycling (top 2 on 4-point scale) and n=276 cycling fans (top 1 on 4-point scale)
Question
Question
How much do you agree with the following statement? I am generally open to brands that advertise at sporting events such as the Tour de France.