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    Attitudes towards advertising among fans of Bundesliga clubs

    The survey compares ad-avoidance and paywall resistance across all 18 Bundesliga clubs — from Union Berlin to Bayer Leverkusen.
    The survey compares ad-avoidance and paywall resistance across all 18 Bundesliga clubs — from Union Berlin to Bayer Leverkusen.
    PREMIUM

    Source

    Source

    Institut für Demoskopie Allensbach

    Survey date

    Survey date

    07/08/2022

    Survey country

    Survey country

    Germany

    Sample

    Sample

    n=13,275 total soccer fans who are particularly interested in the respective Bundesliga teams (top 1 on 3-point scale)

    Question

    Question

    Which statements, in relation to advertising, apply to you?

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