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Affiliation of basketball fans to selected target groups
The data analysis profiles basketball fans by affiliation to TAPs, luxury-oriented consumers, LOHAS and modern home & interior audiences.
The data analysis profiles basketball fans by affiliation to TAPs, luxury-oriented consumers, LOHAS and modern home & interior audiences.
PREMIUM
Source
Source
Allensbach Institute for Demoscopy
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=1,102 basketball fans (top 1 on 3-point scale)
Question
Question
The Allensbach Institute creates target groups by combining answers to various questions on the respective topics. This graphic shows the target groups TAPs (technically advanced persons), luxury-oriented consumers, LOHAS (lifestyle of health and sustainability) and the target group modern home & interior.