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Aided and unaided awareness of sponsors/ partners in the context of the 2023 Australian Open
The survey contrasts aided vs. unaided sponsor recall at the 2023 Australian Open — Rolex, Kia, Emirates and Mastercard among the brands measured.
FREE
Source
Source
ONE8Y
Survey period
Survey period
01/25/2023 - 01/26/2023
Survey country
Survey country
Germany
Sample
Sample
n=534 interested in tennis (top 2 on 4-point scale)
Question
Question
Which companies/sponsors come to mind spontaneously when you think of the Australian Open 2023? (unaided answers); Which of the following companies have you already noticed in the context as sponsors/partners at the Australian Open 2023? (aided answers)