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Aided awareness and sponsorship perception of selected gambling providers in sports
The survey compares aided awareness against sponsorship perception across seven gambling brands — Tipico, Merkur, Bwin, Bet-at-home and Admiral.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,300 people interested in sports (top 2 on 4-point scale), of which n=2,070 who know at least one gambling provider
Question
Question
Which of the following brands do you know—even if only by name? And which of the following brands have you noticed as partners/sponsors in sports?