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Aided awareness and usage of the brand BOGNER
The survey contrasts BOGNER's aided brand awareness against actual usage, revealing the gap between recognition and consumer adoption.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/12/2022
Survey country
Survey country
Germany
Sample
Sample
n=986 interested in sports
Question
Question
Which of the following brands are you familiar with, even if only by name?; Which of the following brands have you used before? (aided answers)