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Aided awareness and usage of the brand DKNY
The survey contrasts aided awareness and actual usage of DKNY, revealing the conversion gap between brand recognition and consumer adoption.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/12/2022
Survey country
Survey country
Germany
Sample
Sample
n=986 interested in sports
Question
Question
Which of the following brands are you familiar with, even if only by name?; Which of the following brands have you used before? (aided answers)