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Aided awareness and usage of the brand Guess
The survey contrasts aided awareness and actual usage of Guess — revealing the gap between brand recognition and consumer conversion.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/12/2022
Survey country
Survey country
Germany
Sample
Sample
n=986 interested in sports
Question
Question
Which of the following brands are you familiar with, even if only by name?; Which of the following brands have you used before? (aided answers)