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Aided awareness of naming rights of selected german soccer stadiums over time
The time series tracks how aided awareness of German stadium naming rights has shifted across four waves from 2022 to 2026 — Allianz Arena to MEWA Arena.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/24/2022 - 05/13/2026
Survey country
Survey country
Germany
Sample
Sample
Total n=6,596 people interested in sports (top 2 on 4-point scale), on 06/24/2022 (n=992) on 08/16/2023 (n=2,410), on 06/26/2025 (n=1,832) and on 05/13/2026 (n=1,362)
Question
Question
Which of the following stadium names have you heard before? (Multiple answers possible; aided answers)