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Aided awareness of selected audit firms by income
The survey compares aided audit firm awareness across income groups — EY, Deloitte, KPMG and PwC among low earners vs. top earners.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=200 low earner (<3,000€*), compared to n=176 top earner (>4,000€*) among n=539 interested in sports; *net household income
Question
Question
Which of the following audit firms do you know? (aided answers)