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Aided awareness of sponsors and partners of the easyCredit Basketball Bundesliga by income
The survey segments aided sponsor awareness of the easyCredit BBL by income — from under 2.5k to above 5.5k — across easycredit, AIDA and Mitsubishi Motors.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/07/2025 - 10/08/2025
Survey country
Survey country
Germany
Sample
Sample
n=558 people interested in basketball (top 2 on 4-point scale), including n=194 with a personal net income of <2.5k, n=134 with a personal net income of 2.5k–3.5k, n=100 with a personal net income of 3.5k–4.5k, n=54 with a personal net income of 4.5k–5.5k, and n=58 with a personal net income of >5.5k
Question
Question
Which of the following companies or brands have you ever noticed as a sponsor or partner of the Basketball Bundesliga? (multiple answers possible; aided answers)