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Aided awareness of sponsors of the FIFA World Cup 2026 in a gender comparison
The survey contrasts aided FIFA World Cup 2026 sponsor awareness between male and female football fans — from Adidas and Coca-Cola to Aramco.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/16/2026 - 03/19/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,507 people interested in soccer (top 2 on 4-point scale), with n=925 male and n=582 female
Question
Question
Which of the following companies/brands are you already aware of as sponsors or partners of the 2026 FIFA World Cup? (multiple answers possible; aided answers)