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Aided perception of sponsors and partners of the FIFA World Cup 2026
The survey ranks aided sponsor perception among soccer fans — from adidas and Coca-Cola down to Aramco across 18 brands.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/13/2026 - 07/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=938 people interested in soccer (top 2 on 4-point scale)
Question
Question
Which of the following brands do you think are official partners or sponsors of the 2026 FIFA World Cup? (multiple answers possible; aided answers)