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Unaided perception of sponsors and partners of the FIFA World Cup 2026
The survey ranks which brands soccer fans spontaneously associate with FIFA World Cup 2026 sponsorship — Adidas, Coca-Cola, Visa and Nike among the leaders.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/13/2026 - 07/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=938 people interested in soccer (top 2 on 4-point scale)
Question
Question
When you think of the 2026 FIFA World Cup: which brands or companies spontaneously come to mind as official partners or sponsors of this World Cup? Please name all that come to mind. (multiple answers possible; unaided answers)