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Aided awareness of the brand hummel by age, sex
The survey breaks down hummel's aided brand awareness across demographic groups — male, female, younger adults and Best Agers.
The survey breaks down hummel's aided brand awareness across demographic groups — male, female, younger adults and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
05/23/2022
Survey country
Survey country
Germany
Sample
Sample
n=999 interested in sports, compared to n=513 male, n=486 female, n=114 young (16-24 years), n=340 best ager (50+ years)
Question
Question
Which of the following brands are you familiar with, even if only by name? (aided answers)