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Aided awareness of the sports brand Nike among people interested in selected sports
The survey breaks down how Nike's aided awareness varies across sport interest segments — from golf and volleyball to soccer, fitness and cycling.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=1,007 interested in sports, compared to n=840 interested in soccer, n=511 interested in handball, n= 501 interested in basketball, n=648 interested in winter sports, n=427 interested in volleyball, n=519 interested in tennis, n=236 interested in golf, n=420 interested in running, n=715 interested in fitness, n=518 interested in cycling (top 2 on 4 point scale)
Question
Question
Which of the following sports brands are you familiar with, even if only by name? (aided answers)