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Aided Brand associations with Hyrox, CrossFit, and calisthenics in a generational comparison
The survey compares aided brand associations across Hyrox, CrossFit and calisthenics — contrasting Gen Z against Best Agers 55+ for Puma, MyProtein and Nobull.
The survey compares aided brand associations across Hyrox, CrossFit and calisthenics — contrasting Gen Z against Best Agers 55+ for Puma, MyProtein and Nobull.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,300 people interested in sport (top 2 on 4-point scale), of which n=620 Gen Z and n=462 Best Ager 55+
Question
Question
Which brands do you spontaneously associate with Hyrox, CrossFit, or calisthenics? (multiple answers possible; aided answers)