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Aided perception of FIFA/FIFA World Cup 2022 sponsors and partners (in GER, ENG, NDL, BEL, AUT, CHE)


The survey compares aided FIFA World Cup 2022 sponsor recognition across six markets — adidas, Coca-Cola, Visa and Qatar Airways among the benchmarks.
The survey compares aided FIFA World Cup 2022 sponsor recognition across six markets — adidas, Coca-Cola, Visa and Qatar Airways among the benchmarks.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


10/25/2022 - 11/08/2022

Survey country

Survey country


Belgium, Germany, England, Netherlands, Austria, Switzerland

Sample

Sample


Total n=4,527 people interested in sports (top 2 on 4-point scale) from Germany (n=1,511), England (n=1,009), Netherlands (n=503), Belgium (n=502), Austria (n=499), Switzerland (n=503)

Question

Question


Which of the following companies have you ever noticed as partners of FIFA /FIFA World Cup 2022? (Multiple answers possible; aided answers)

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