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Aided perception of the sponsors and partners of the 2024 Olympic and Paralympic Games in Paris in a country comparison
The survey compares aided sponsor recognition for Paris 2024 across Germany and France — Coca-Cola, Visa, Toyota and Airbnb among athletics fans vs. general sports fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/06/2024 - 09/09/2024
Survey country
Survey country
Germany, France
Sample
Sample
n=2,059 people interested in sport (top 2 on 4-point scale) from Germany: n=1,027, of which n=194 are athletics fans (top 1 on 4-point scale) and from France: n=1,032 people interested in sport, of which n=230 are athletics fans (top 1 on 4-point scale)
Question
Question
Which of the following companies do you associate as a partner of the 2024 Summer Olympic and Paralympic Games in Paris? (multiple answers possible; aided answers)