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Aided perception of the sponsors and partners of VfL Wolfsburg in a target group comparison (2025/26 season)

The survey contrasts sponsor perception among soccer-interested fans vs. VfL Wolfsburg sympathizers — from Volkswagen and Nike to Volksbank BRAWO and VILSA.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/02/2025 - 09/03/2025
Survey country
Survey country
Germany
Sample
Sample
n=978 people interersted in soccer (top 2 on 4-point scale), compared to n=37 VfL sympathizers
Question
Question
Which of the following companies have you ever noticed as partners of VfL Wolfsburg? (multiple answers possible; aided answers)