Aided sponsor awareness of selected companies in the context of the 2022 William Hill World Darts Championship (2022) by gender

The chart documents aided sponsor awareness among darts-interested respondents surveyed in the context of the 2022 William Hill World Darts Championship (November 2021). Awareness figures are broken down by gender, comparing male and female respondents across 24 sponsors active at the event.

Bwin leads overall awareness at 37%, with virtually no gender gap (37% male, 38% female). Unibet ranks second at 33% overall, but the gender split is pronounced: 41% among male respondents versus 23% among female respondents. A reverse pattern appears with Lieferando, where female awareness (37%) exceeds male awareness (27%), placing Lieferando third overall at 31%. Betway shows one of the wider gaps in the dataset: 39% among men against 18% among women. Ladbrokes follows a similar direction — 20% male versus 5% female. At the lower end of the ranking, Cazoo is the only sponsor recording identical awareness across both genders at 14%.