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Allocation of selected attributes to the sport of athletics over time
The time series tracks how brand attributes of athletics — from dynamic and powerful to glamorous and technologically advanced — shifted between 2023 and 2024.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/15/2023 - 07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,768 interested in athletics (top 2 on 4-point scale), on 05/15/2023 (n=1.164) and on 07/15/2024 (n=604)
Question
Question
Which of the following attributes do you associate with athletics? (Multiple answers possible; aided answers)