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Annual sponsorship volume of the Bundesliga clubs' stadium naming rights in the 2024/2025 season
The data ranks Bundesliga stadium naming rights by annual sponsorship value — from Bayer AG and Allianz down to Volkswagen and Europa-Park.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey date
Survey date
06/18/2025
Survey country
Survey country
Germany
Sample
Sample
n=18 stadiums analyzed
Question
Question
What is the annual sponsorship volume of the Bundesliga clubs' stadium naming rights in the 2024/2025 season?