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Assessment of AI agents displacing traditional search engines in a target group comparison
The survey contrasts AI search displacement beliefs across Total population, sports fans, Gen Z sports fans, and Best Ager sports fans within a five-year horizon.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/29/2026 - 02/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=3,010 total population surveyed, of which n=2,266 people interested in sports (top 2 on 4-point scale), with n=668 Gen Z (up to 30 yrs.) and n=486 Best Ager (55+ yrs.)
Question
Question
Do you believe that within five years AI agents will have largely replaced conventional search via Google or comparison portals?