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Associations of fans with the logo of their favorite club
The survey breaks down what club logos emotionally signal to fans — from tradition and history to authenticity, family and local identity.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/12/2024 - 11/13/2024
Survey country
Survey country
Germany
Sample
Sample
n=902 people interested in soccer (top 2 on 4-point scale), who sympathize with a Bundesliga club
Question
Question
What do you associate with the logo of your favorite club? (multiple answers possible; aided answers)