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Attractiveness of the Dyn subscription pricing models
The survey contrasts how Dyn Media subscribers split between annual 12-month commitment and flexible monthly pricing — among users already interested in Dyn.
The survey contrasts how Dyn Media subscribers split between annual 12-month commitment and flexible monthly pricing — among users already interested in Dyn.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/19/2023 - 05/22/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,012 interested in Dyn (top 2 on 4-point scale)
Question
Question
Dyn Media customers can choose between a monthly cancelable subscription (14.50 euros/month) and a discounted annual subscription with a minimum term of 12 months (12.50 euros/month). Which subscription model is more attractive to you? (aided answers)