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Audi's suitability as a sponsor of different winter sports in a target group comparison
The survey compares Audi's perceived sponsorship fit across biathlon, ski jumping, alpine skiing and luge — segmented by progressive vs. general winter sports fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/20/2026 - 01/21/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,110 interested in sports (top 2 on 4-point scale), with n=626 people interested in winter sports (top 2 on 4-point scale) and n=46 progressive people interested in winter sports
Question
Question
In your opinion, how well does Audi fit as a sponsor for...