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Audi's suitability as a sponsor of different winter sports in a target group comparison
The survey compares how Audi's sponsor fit across ski jumping, biathlon and alpine skiing shifts between general sports fans and progressive winter sports fans.
The survey compares how Audi's sponsor fit across ski jumping, biathlon and alpine skiing shifts between general sports fans and progressive winter sports fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/20/2026 - 01/21/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,110 interested in sports (top 2 on 4-point scale), and n=626 people interested in winter sports (top 2 on 4-point scale)
Question
Question
In your opinion, how well does Audi fit as a sponsor for...