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Awareness of autonomous AI agents for online purchases and bookings in a target group comparison
The survey compares AI agent awareness across sports fans, Gen Z and Best Agers — revealing a sharp usage gap between the youngest and oldest cohort.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/29/2026 - 02/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=3,010 total population surveyed, of which n=2,266 people interested in sports (top 2 on 4-point scale), with n=668 Gen Z (up to 30 yrs.) and n=486 Best Ager (55+ yrs.)
Question
Question
Have you ever heard that AI agents could autonomously carry out online purchases, travel bookings or payments for people in the future?