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Awareness of the "Team D" word mark over time


The time series tracks how "Team D" word mark awareness has shifted across ten survey waves — total population vs. sports fans vs. Olympics fans.
PREMIUM

Source

Source


Nielsen

Survey period

Survey period


11/15/2018 - 11/15/2024

Survey country

Survey country


Germany

Sample

Sample


n=1,000 representative respondents between 16 and 65 years of age per word mark and wave | * approx. 200 people who are very interested in the Summer Olympics or Winter Olympics per wave | ** approx. 550 people who are interested in sports (top 2 box on 4-point scale) per wave

Question

Question


Have you ever heard the term "Team D"?

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