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Awareness of Thomas Müller as the advertising face of Chase in a target group comparison

Source
Source
ONE8Y
Survey period
Survey period
06/23/2026 - 06/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=600 people interested in sports (top 2 on 4-point scale), with n=526 people interested in soccer (top 2 on 4-point scale), n=148 interested in soccer & Gen Z (up to 30 yrs.) and n=88 interested in soccer & Best Ager (55+ yrs.)
Question
Question
In Chase's current campaign, professional footballer Thomas Müller appears as the advertising face. Were you aware of this?