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Awareness, use and type of streaming combination packages (superbundles)


The survey breaks down superbundle awareness, uptake and package type — from telecom bundles like MagentaTV and Vodafone to multi-streaming combos.
The survey breaks down superbundle awareness, uptake and package type — from telecom bundles like MagentaTV and Vodafone to multi-streaming combos.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


09/23/2025 - 09/24/2025

Survey country

Survey country


Germany

Sample

Sample


n=1,456 people interested in sport (top 2 on 4-point scale), of which n=384 who booked a “superbundle”

Question

Question


Did you already know that there are so-called “combi-packages” or ‘superbundles’ in which streaming services are bundled with other offers? Have you taken out at least one streaming subscription as part of a combi-package (“superbundle”)? What type of package do you use (multiple answers possible; aided answers)?

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