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Brand associations of Coca-Cola with the Bundesliga in a gender comaprison
The survey contrasts how Coca-Cola's Bundesliga associations — enjoyment, tradition, community — diverge between male and female soccer fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2026 - 03/25/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,058 people interested in soccer, who are aware of Coca-Cola as a sponsor, with n=560 male n=496 female
Question
Question
Which emotions do you associate with Coca-Cola when thinking of the soccer Bundesliga? (multiple answers possible; aided answers)