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Brand associations with high performance and professionalism in football footwear
The survey ranks football boot brands by performance association — mapping the gap between Adidas, Nike, Puma and challengers like New Balance or Hummel.
The survey ranks football boot brands by performance association — mapping the gap between Adidas, Nike, Puma and challengers like New Balance or Hummel.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,062 people interested in soccer (top 2 on 4-point scale)
Question
Question
Which of the following football boot brands do you associate with top performance and professional playing level? (Multiple answers possible; aided answers)