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Aided brand associations with padel among active players

The survey ranks how padel brands are associated across active players, interested audiences and fans — Adidas, Wilson, HEAD and Bullpadel compared.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/09/2026 - 08/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=572 active padel players (base active), with n=272 padel fans (top 1 on 4-point scale)
Question
Question
Which brand do you associate most strongly with padel tennis? (multiple answers possible; aided answers)