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Cancellation or intention to cancel gym membership as a savings measure due to rising energy prices and inflation in 2022 (in GER, ENG, NDL, BEL, AUT, CHE)
The survey compares gym membership cancellation intent across six markets — England leading cancellations, Netherlands most resistant, Belgium and Austria between.
The survey compares gym membership cancellation intent across six markets — England leading cancellations, Netherlands most resistant, Belgium and Austria between.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/17/2022 - 11/08/2022
Survey country
Survey country
Germany, England, Netherlands, Belgium, Austria, Switzerland
Sample
Sample
Total of n=1,212 members of a sports club (in the last 6 months) from Germany (n=392), England (n=313), Netherlands (n=138), Belgium (n=96), Austria (n=113), Switzerland (n=160)
Question
Question
Due to increased energy prices and with current inflation, do you intend to cancel your gym membership or have you already done so? (aided answers)