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Change in the importance of selected aspects of advertising due to rising energy costs and inflation in 2022
The survey quantifies how inflation shifts advertising priorities — from brand responsibility and product benefits to prices and discounts.
The survey quantifies how inflation shifts advertising priorities — from brand responsibility and product benefits to prices and discounts.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/13/2022 - 10/17/2022
Survey country
Survey country
Germany
Sample
Sample
n=1,031 interested in sports (top 2 on 4-point scale)
Question
Question
In the context of the current price increases, which aspects of advertising have become more important to you, and which less important? (aided answers)