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Change in willingness to buy Bitburger due to sponsorship activities at the UEFA EURO 2024
The survey measures how Bitburger's UEFA EURO 2024 sponsorship translated into actual purchase decisions among beer buyers aware of the partnership.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey date
Survey date
07/05/2024
Survey country
Survey country
Germany
Sample
Sample
n=426 people interested in soccer (top 2 on 4-point scale) who perceived Bitburger as a sponsor of the UEFA EURO 2024
Question
Question
You have stated that you were aware of Bitburger as a sponsor/partner of the UEFA EURO 2024. Is this the reason why you chose Bitburger instead of another type of beer when making a purchase?