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Change in willingness to buy Bitburger due to sponsorship activities at the UEFA EURO 2024
Source
Source
ONE8Y
Survey date
Survey date
07/05/2024
Survey country
Survey country
Germany
Sample
Sample
n=426 people interested in soccer (top 2 on 4-point scale) who perceived Bitburger as a sponsor of the UEFA EURO 2024
Question
Question
You have stated that you were aware of Bitburger as a sponsor/partner of the UEFA EURO 2024. Is this the reason why you chose Bitburger instead of another type of beer when making a purchase?