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Change in willingness to pay due to the new Champions League rights distribution


The survey measures how Champions League rights fragmentation across Paramount+, DAZN and Amazon shifts willingness to pay among soccer fans vs. DAZN subscribers.
The survey measures how Champions League rights fragmentation across Paramount+, DAZN and Amazon shifts willingness to pay among soccer fans vs. DAZN subscribers.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


11/25/2025 - 11/26/2025

Survey country

Survey country


Germany

Sample

Sample


n=914 people interested in soccer (top 2 on 4-point scale), with n=192 DAZN subscribers

Question

Question


Starting in 2027, soccer fans will once again need multiple subscriptions to watch live Champions League broadcasts. In the future, the premier league will no longer be available on DAZN, but almost exclusively on the US channel Paramount+. Amazon will also continue to broadcast selected Champions League games. How does the new distribution of rights change your willingness to pay to watch the UEFA Champions League?

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