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Intention to use Paramount+ for UEFA Champions League broadcasts in a target group comparison
The survey compares Paramount+ UEFA Champions League viewing intent across soccer fans, BILD users and active Paramount+ subscribers in Germany.
The survey compares Paramount+ UEFA Champions League viewing intent across soccer fans, BILD users and active Paramount+ subscribers in Germany.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/30/2026 - 07/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,060 people interested in soccer (top 2 on 4-point scale), of which n=278 BILD Users as a Source of Champions League Information, n=200 active Paramount+ users
Question
Question
From the 2027/28 season onwards, the streaming service Paramount+ will broadcast the majority of the UEFA Champions League in Germany, including the Tuesday top match, the conference and the final. How likely is it that you will probably follow the UEFA Champions League via Paramount+ in the future?