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Changes in the attractiveness of the host cities due to the UEFA EURO 2024
The survey quantifies how UEFA EURO 2024 shifted tourist attractiveness perceptions of host cities — from clear uplift to rediscovery gaps.
The survey quantifies how UEFA EURO 2024 shifted tourist attractiveness perceptions of host cities — from clear uplift to rediscovery gaps.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,090 people interested in soccer (top 2 on 4-point scale)
Question
Question
Do you think that hosting the UEFA EURO 2024 has helped to make the host cities more attractive to tourists?; Has the UEFA EURO 2024 led you to rediscover the appeal of one or more host cities?