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Distribution of B2B decision-makers in the target group funnel
The data analysis breaks down how executive and CEO roles concentrate across sport affinity segments — from the total population to Bundesliga fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/15/2025 - 03/18/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,925 total population surveyed, including n=2,052 people interested in sport (top 2 on 4-point scale), n=1,838 people interested in soccer (top 2 on 4-point scale), and n=1,590 Bundesliga fans
Question
Question
What is your current function and position within your company? Here: Executive and/or CEO