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Effect of emotional brand communication on interest in a brand
The survey measures how emotional brand communication shapes purchase interest differently across soccer, basketball, volleyball and golf audiences.
The survey measures how emotional brand communication shapes purchase interest differently across soccer, basketball, volleyball and golf audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/01/1970 - 11/11/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,116 people interested in sport (top 2 on 4-point scale), n=930 people interested in soccer (top 2 on 4-point scale), n=578 people interested in basketball (top 2 on 4-point scale), n=435 people interested in volleyball (top 2 on 4-point scale) and n=245 people interested in golf (top 2 on 4-point scale)
Question
Question
How strongly does emotional advertising or communication influence your interest in a brand?