Shift in brand perception triggered by emotional sports experiences

Source

ONE8Y

Survey period

11/10/2025 - 11/11/2025

Survey country

Germany

Sample

n=1,116 people interested in sport (top 2 on 4-point scale), n=930 people interested in soccer (top 2 on 4-point scale), n=578 people interested in basketball (top 2 on 4-point scale) and n=245 people interested in golf (top 2 on 4-point scale)

Question

How strongly does an emotional sports experience (e.g. goal celebration, award ceremony, fan moment) influence your perception of a brand that is present at that moment?

More Statistics

Effect of emotional brand communication on interest in a brand view
Effect of emotional brand communication on acceptable price increases view
Impact of the sports context on brand likability view
Areas in which advertising is perceived as especially emotional view
Level of additional willingness to pay when a brand creates emotional appeal view

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Shift in brand perception triggered by emotional sports experiences

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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