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Evaluation of Amercian Express's image as a brand
The survey breaks down how American Express's image rating is distributed across gender and age groups — from Gen Z to Best Agers.
The survey breaks down how American Express's image rating is distributed across gender and age groups — from Gen Z to Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/12/2022
Survey country
Survey country
Germany
Sample
Sample
n=794 interested in sports who know the brand Amercian Express, compared to n=396 male, n=396 female, n=66 young (16-24 years), n=293 best ager (50+ years)
Question
Question
How do you rate Amercian Express's image? (aided answers)