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Evaluation of image associations with STIHL in a target group comparison

The survey compares STIHL's image attributes — performance, premium, innovation, likeability — across selected target groups.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/23/2026 - 06/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,124 total population surveyed who are aware of STIHL, of which n=896 people interested in sports (top 2 on 4-point scale) and n=620 people aware of Timbersports
Question
Question
To what extent do the following statements apply to STIHL?