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Evaluation of the attractiveness of selected offers when choosing a betting provider in a generational comparison
The survey contrasts how free bets, welcome bonuses and cashback rank as acquisition drivers across Gen Z versus Best Agers 55+.
The survey contrasts how free bets, welcome bonuses and cashback rank as acquisition drivers across Gen Z versus Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2025 - 09/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=566 people interested in sports (top 2 on 4-point scale) who have placed a sports bet at least once, with n=209 Gen Z and n=63 Best Agers 55+
Question
Question
Which offers are particularly attractive to you when choosing a betting provider? (multiple answers possible; aided answers)