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Evaluation of the Super Bowl as an annual sports highlight across target groups over time
Is the Super Bowl the personal sporting highlight of the year? Time series 2025 and 2026 among American football fans, NFL-interested people and NFL fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/30/2025 - 10/20/2026
Survey country
Survey country
Germany
Sample
Sample
Total n=971 people interested in American football (top 2 on 4-point scale), of which n=564 on 10/01/2025 and n=407 on 10/20/2026; with NFL-interested (top 2 on 4-point scale): n=484 and n=312 and NFL fans (top 1 on 4-point scale): n=232 and n=156
Question
Question
Would you describe the Super Bowl as your personal sporting highlight of the year compared to other sporting events?